Let’s look at gdgt
Gdgt is a new consumer website created by Peter Rojas and Ryan Block. Rojas was the founding editor of Engadget and Gizmodo and Block was editor-in-chief of Engadget. gdgt (like “gadget” — or g-d-g-t) is a new kind of technology site — a social gadget platform that enables you to connect with the community through your gadgets, and connect with your gadgets through the community. It’s a place for you to engage with your devices and hang out with people who are as passionate about their gear as you are.

